Sea World Orlando Embarks on Epic Voyage
SeaWorld
Orlando kicks off its “Epic Voyage” campaign
in New York City to launch Antarctica: Empire of the Penguin, the
park’s all-new, largest-ever attraction opening this spring. The
campaign includes stops in seven cities and a new mobile app, both
designed to give families a sneak peek into the new attraction’s
thrilling and chilling adventure in ways as amazing as the continent
itself.
SeaWorld
Orlando’s new attraction, Antarctica: Empire of the Penguin will
transport families into a rarely seen, icy world. They’ll feel the
majestic grandeur
of the South Pole and see it through the penguins’ eyes on an
exhilarating, first-of-its-kind family ride. They’ll explore a massive
penguin colony in an expanse that envelops them in cool extremes, both
above and below the penguins’ icy world. It’s a must-see,
one-of-a-kind theme park experience only at SeaWorld in Orlando.
In
select cities, SeaWorld’s “Epic Voyage” takes over malls and consumer
travel shows with a unique family experience filled with a massive ice
dome, interactive virtual
reality, shareable photo opportunities, chances to win incredible
prizes by playing Antarctica-themed games, and, of course, live
penguins. Coca-Cola Freestyle machines will also be part of the
experience on site to quench the thirst of attendees with complimentary,
refreshing drinks.
SeaWorld
street teams will roam the cities in wrapped, Antarctic-themed Hyundai
Santa Fes and Sonata Hybrids as they mingle with the locals at various
hot spots, commuter
stations and key landmarks. The street team will test the locals with
trivia, hand out prizes and allow them to escape to Antarctica through
the augmented reality videos that can be shared with family and friends.
While the “Epic Voyage” tour takes over a few key cities, SeaWorld’s made sure everyone can follow the freeze. An all-new mobile
app allows fans the world over to put themselves in the action … plus
interactive elements to share with friends. From behind-the-scenes
teaser videos and tour details to penguin fun facts and trivia,
consumers can immerse themselves virtually into Antarctica
through augmented reality and also enter the Family Voyage Sweepstakes.
The app -- SeaWorld’s Antarctica -- is available for download today on
iPhone/iPad and is coming soon for Android devices.
"Since
Antarctica: Empire of the Penguin was announced in November 2011, we’ve
been planning and looking forward to bringing a glimpse of the
attraction to these key
markets to connect with our fans and let them feel the chill,” said
Vice President of Marketing and Sales for SeaWorld Parks and Resorts
Orlando Toni Caracciolo.
Anyone can enter to win the trip of a lifetime with the
Family Voyage Sweepstakes.
Two lucky families will receive a 4-day, 3-night journey to SeaWorld
Orlando to be one of the first to experience Antarctica: Empire of the
Penguin. This amazing vacation for four includes roundtrip airfare
provided by Southwest Airlines, hotel accommodations,
tickets to SeaWorld and Aquatica in Orlando, Quick Queue passes to
SeaWorld, Antarctica gift bags, and All-day Dining at SeaWorld. 18
Weekly First Prize Winners will receive four admissions to SeaWorld
Orlando valid for use in 2013 to experience Antarctica
first hand.
For more information about the
Epic Voyage,
visit SeaWorldOrlando.com/AntarcticaBe sure to check the schedule below to catch a peek for yourself:
| NEW YORK | CHICAGO |
| The New York Times Travel Show | Gurnee Mills Mall |
| Jacob K. Javits Convention Center |
Thursday, January 24 |
| January 19-20 | Chicago Travel & Adventure Show |
| January 26-27 | |
| BOSTON | PHILADELPHIA |
| Boston Globe Travel Show | King of Prussia Mall February 23-24 |
| Seaport World Trade Center | |
| February 8-10 | |
| WASHINGTON D.C. | JACKSONVILLE |
| Washington, D.C. Travel & Adventure Show | The Avenues Mall |
| March 9-10 | March 23-24 |
| ATLANTA | |
| April dates TBD | |
| MIAMI | MIAMI |
| Miami Dolphins Fin Fest 2013 | Aventura Mall |
| Saturday, April 27 | May 4-5 |
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