Tuesday, November 24, 2009

Cartoon Network & Kids Foot Locker Reward Shoppers with Ben 10: Alien Swarm Crossover Promo! + Ben10 Poster Giveaway & BONUS ENTRY OPPORTUNITY!!

Cartoon Network is aligning super marketing powers with sports retailer Kids Foot Locker this holiday season to reward shoppers with a limited edition Ben 10: Alien Swarm movie poster gift with the purchase of Converse Chuck Taylor shoes.

The high profile on-air, online and in-store co-branded promotion builds upon the anticipated world television premiere of Cartoon Network’s all-new live-action/CGI movie Ben 10: Alien Swarm on Wednesday, Nov. 25 at 7 p.m. The gift-with-purchase promotion is featured in-store and at kidsfootlocker.com starting Nov. 18-Dec. 6, 2009.

Throughout the promotional period, Cartoon Network will drive awareness for the co-branded Kids Foot Locker campaign with custom on-air spots driving consumers to their local Kids Foot Locker store to find out more about Converse shoes and the Ben 10: Alien Swarm movie poster gift-with-purchase program. The promotional spot featured on-air at Cartoon Network will also stream online at the video section on CartoonNetwork.com.

“Expanding the Ben 10 brand off the small screen and into a retail giant like Kids Foot Locker is monumental—especially during the holiday shopping season,” said John O’Hara, executive vice president and general sales manager of Cartoon Network and Adult Swim Ad Sales and Marketing. “It’s a strategic marketing alliance that not only continues to increase the property’s exposure, but also rewards fans through an immersive experience.”

“Ben 10 is Cartoon Network’s most successful original property here in the U.S. and around the world,” added Jill Shields, Cartoon Network senior vice president of marketing and promotions. “We are tactically marketing the much-anticipated premiere of Ben 10: Alien Swarm across kids television, throughout popular online gaming sites, in print, on radio, at movie theatres, on billboards, via publishing and at retail. The film is one of our most ambitious projects this year so we’re thrilled that a partner such as Kids Foot Locker will elevate our promotional efforts to reach out to kids and families.”

Across more than 300 Kids Foot Locker retail stores, Ben 10: Alien Swarm tune-in and co-branded promotion details will be featured through in-store displays. In addition to reaching in-store shoppers, the posters will be made available to online purchasers of Converse products made at kidsfootlocker.com. The campaign will be recognized in the Kids Foot Locker VIP loyalty club communications, distributed to over 300,000 homes through both opt-in e-mail and direct mail distribution.

Throughout November, Cartoon Network’s international operations in countries including the United States, the United Kingdom, Australia, Poland, Italy, Spain, South Africa, Mexico and the Philippines will host premiere events and screenings in 26 languages to support the global broadcast premiere of Ben 10: Alien Swarm. The film follows 16-year-old Ben Tennyson as he breaks ranks from the Plumbers (a secret organization that battles alien forces) to help a mysterious young woman from his past uncover an alien threat to our world. The live-action/CGI movie is directed and executive-produced by Alex Winter, who also directed Cartoon Network’s first Ben 10 live-action movie, Ben 10: Race Against Time, which attracted more than 13 million viewers during its Thanksgiving weekend premiere in 2007.

Ryan Kelley (Prayers for Bobby) stars as Ben Tennyson, with industry veteran Barry Corbin (No Country for Old Men) starring as Grandpa Max. Galadriel Stineman (Junkyard Dog) is Gwen, Ben’s super-powered cousin, and Nathan Keyes plays Kevin Levin, who has joined Ben’s team for the good of the universe, but still seems to have a scheming side. Alyssa Diaz (Red Dawn) plays Elena, a long-time friend of Ben.

The Ben 10 Alien Force animated television series currently premieres new episodes on Cartoon Network Friday nights at 8:30 p.m. (ET, PT) with replays throughout the week. Ben 10: Alien Swarm will be released on both DVD and Blu-ray Disc domestically on Dec. 1 through Warner Home Video.

About Kids Foot Locker:
Kids Foot Locker is a part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,600 stores in 21 countries in North America, Europe and Australia. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker and Champs Sports retail stores, as well as its direct-to-customer channel Footlocker.com/Eastbay, the Company is the leading provider of athletic footwear and apparel.

About Cartoon Network:
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

Don't forget to catch the World Television Premiere of Live-Action/CGI Movie to Air Nov. 25, 7 p.m. on Cartoon Network!

Two of our readers will win a copy of the Ben 10 Movie Poster pictured above. Plus, as an additional perk, enter now to gain "BEN 10 BONUS ENTRIES" in our upcoming Foot Locker giveaway!!


Please read the WINNERS POST for more information on how to claim your prize!

This giveaway is open to residents of the US and will end on November 30th, at 11:59pm EST. One winner will be chosen at random using Random.org. In order to receive BEN 10 BONUS Entries, you must have completed at least one form of the mandatory entry by the end of this promotion period, one per person no matter how many total entries to this contest you have. Thank you to Kids Foot Locker for providing the prizes for this giveaway. You must send the link to your status update, tweets, or blog. Comments that do not contain this information will be deleted. This post contains info from a press release, and should be taken as that- a media press release.


Anonymous,  November 24, 2009  

My son can't wait to watch this movie!

Michelle AKA blabla3269 November 24, 2009  

ny kids have been ben ten fans for a while now

jamaise November 25, 2009  

My juju bean is Ben 10 's biggest fan I think! I Tweeted here - http://twitter.com/jamaise/status/6055138552

jamaise November 25, 2009  

I added your button at Wishing Penny and let you know at that link :)#1

jamaise November 25, 2009  

I added your button at Wishing Penny and let you know at that link :)#2

jamaise November 25, 2009  

I added your button at Wishing Penny and let you know at that link :)#3

jamaise November 25, 2009  

Added your regular button @ Wishing Penny too :)

jamaise November 25, 2009  

I subscribe via email :)

jamaise November 25, 2009  

I think Cartoon Network is on out TV far too often!! lol :)

jamaise November 25, 2009  

Thank you for your Favorites Submission - I fav'd this post @ Technorati

Sweeter the berry November 27, 2009  


Sweeter the berry November 27, 2009  

email subscriber

Sweeter the berry November 27, 2009  

I cartoon network is cool for my 8 year old.

civ05 November 28, 2009  


Ms.Mick November 29, 2009  

I wrote about the promotion on Facebook- http://www.facebook.com/posted.php?id=1269947606&share_id=205500853337&comments=1#s205500853337

Ms.Mick November 29, 2009  

I emailed you and three others.

erma November 29, 2009  

I'm a follower.

karenk,  November 29, 2009  

my kids love ben 10 and my youngest son wants to re-do his room in ben-10 and think the poster would be great in there

Anonymous,  November 30, 2009  

I tweeted


Anonymous,  November 30, 2009  

I am an email subscriber.

Anonymous,  November 30, 2009  

I have your button up.


Anonymous,  November 30, 2009  

We really like cartoon network. We even eatch some of the shows on Adult swim.


ktgonyea November 30, 2009  

My son is so excited to see this :)

ktgonyea at gmail.com

Anonymous,  December 01, 2009  

This is very good tv show and I have watched this tv show online. I have been watching this tv show since last two year. Even I also Download Ben 10 TV Show from http://edogo.com. This is a very good site for downloading and watching for all tv shows


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