Wednesday, January 26, 2011

Seventh Generation Laundry Detergent Review and LIVE Giveaway!

Did you know that the laundry detergent you may be using could contain little-known chemicals called optical brighteners? According to scientific research, these can cause allergic reactions, are toxic to small fish and other aquatic life, and can pollute your waterways.

When ultraviolet light hits optical brighteners coating your clothing, the brighteners convert UV rays into visible light to create an optical illusion. This tricks the eye into thinking the clothing is whiter and brighter, and therefore cleaner than it really is.

So how can you avoid these optical brighteners? Seventh Generation makes it easy because their laundry detergents are not only free of optical brighteners, but they’re also non-toxic . In addition, because Seventh Generation liquid laundry detergents are both hypo-allergenic and biodegradable, you can rest easy knowing you made a considerate choice for your family and the environment.

When washed in a conventional laundry detergent that contains optical brighteners, clothes appear to glow under a black light. When you use Seventh Generation liquid laundry products, you won’t see the same glow on your clothing.

Take a look at the experiment in this photo below. Two identical organic cotton shirts were washed; one was washed in a conventional laundry detergent that contains optical brighteners and the other in Seventh Generation laundry detergent which does not use optical brighteners!

My daughter has sensitive skin, and if I switch detergent she usually breaks out in hives. Even some of those "clear" detergents don't work with her skin. I love Seventh Generation Laundry detergent because it not only cleans clothes well, but it doesn't make her break out in hives. Even the dryer sheets are great for her sensitive skin.

Right now, you can get a jump start on our LIVE giveaway tonight between 8-9pm EST on TWITTER and Facebook. We will be taking all entries received and announcing the giveaway winner at the end of the hour.

So, spread the word by tweeting this below and get your entries started!
Plz R/T: Join the party & Enter to WIN a @SeventhGen Laundry Prize Pack from 8-9pm EST TONIGHT with through #myblogspark

For more information about Seventh Generation laundry products, please visit, or sign up for their newsletter at Be sure to visit Seventh Generation on Facebook and on Twitter to “Like” and “Follow”, so that you can keep up with the latest news from Seventh Generation. Additionally, you can click here to save $1 on the purchase of any Seventh Generation Laundry Product.

The prize packs and information were all given to us from Seventh Generation through MyBlogSpark.


bettycd January 27, 2011  

I won one of these prize packs and never received it. I'd still like to try the detergent as my daughter has sensitivity issues


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