Thursday, April 22, 2010

Green News from General Mills

Green Giant has long been committed to reducing its footprint on everything it plants, produces, packages and brings to your table. Now, celebrating the 40th anniversary of Earth Day, Green Giant is taking that commitment to the environment one giant step farther, by giving $200,000 to The Nature Conservancy to help fund an innovative project that will encourage greener farming practices to repair and protect a natural treasure — the Root River, one of Minnesota’s (home to Green Giant) best trout streams.

Throughout its century-long history, Green Giant has worked to reduce its environmental footprint through many measures including:

• Reducing the amount of land and water needed to grow vegetables
• Packing vegetables in smaller, lighter cans, so it takes less fuel to deliver them to supermarket shelves
• Utilizing traditional seed breeding methods over the last 35 years to double the amount of sweet corn grown on an acre of land
• Teaming up with growers to install a more efficient irrigation system that can reduce water use by more than a million gallons a year
• Switching to more earth-friendly paperboard to package frozen vegetables, saving approximately 54,000 trees annually in the process

When you buy Green Giant® vegetables, you are supporting these initiatives. To learn more about this partnership and how Green Giant is making its footprint smaller or to make a donation to The Nature Conservancy, visit www.greengiant.com.

This information was provided to us by General Mills by the Psst... program. No monetary compensation was received by posting this press release.

1 comments:

Owen's Mom April 22, 2010  

It is nice to know such a beloved company is doing the right thing for the earth. I think it shows they care about their customers.

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