Thursday, December 3, 2009

Lawsuit Declares that Store Brand Formula is As Nutritious as Enfamil

PBM Products, LLC, a leading infant formula company that supplies store-brand infant formulas to Walmart, Sam's Club, Target, Kroger, Walgreens, and other retailers, has received a favorable jury verdict and a $13.5 million damages award in its false advertising lawsuit against Mead Johnson & Co., the operating subsidiary of Mead Johnson Nutrition Company (NYSE: MJN) (“Mead Johnson”), the makers of the national-brand Enfamil® LIPIL® Infant Formula.

If you've been reading my blog over the past few months, you may have noticed that I've written about the battles between store brand formula and 'name-brand' formula companies before. Finally, a judge and jury in Virginia deemed these PBM Products to be as high-quality and nutritious as Mead-Johnson's.

This lawsuit has the potential of forever changing the $3.4 billion infant formula industry in the United States and saving parents significant money each year.

In a ruling announced yesterday afternoon, U.S. District Court Judge James R. Spencer supported a November 10 jury verdict and in his written ruling permanently enjoined Mead Johnson from making future false advertising claims against PBM and store-brand infant formulas. Mead Johnson has made claims based on nutritional superiority over store brand formulas, as listed in the release below. PBM successfully argued that its formulas contain the same nutrients at the same levels as the Mead Johnson brand Enfamil® LIPIL®.

As you will also see in the release, PBM’s store-brand formulas (including those of sold at leading retailers such as Wal-Mart, Target, Walgreens, and many others) cost up to 50% less than Enfamil® LIPIL® and allow parents to save as much as $600 per year on their formula purchases.

With the holidays approaching, I take comfort in knowing that struggling families can catch a break with the cost of infant formula, by simply choosing store brand formula over the more expensive, and often misleading name brands.

SocialSpark Disclosure Badge This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.


Melanie December 04, 2009  

great paid post! I think you did a service to them. Also, if you're a good consumer you will read what you're buying and if you can find a good store or generic brand, then use it!


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