Saturday, June 20, 2009

Foot Locker is For Dads!

Press release from Foot Locker for this Father's Day:

This Father’s Day, Foot Locker has the “Equipment” to Prepare Dad for Whatever Life May Throw His Way

As we grow, we pass through life’s phases with our parents nearby, ensuring we are equipped for all that may come—we may forget they are also along for the ride. Why not use this Father’s Day to tell Dad you know he’s been there every step of the way by giving him the right “equipment” to make those steps a bit more comfortable.

Footwear experts at Foot Locker offer their advice on choosing the right gift to make your journey a smoother one for Dad.

Entry Level Dad—This is a “New Dad”—one that is just joining the world of fatherhood—a sneaker like the Nike Blazer or Dunk is a tribute to his youthful style. Changing diapers and post-feeding burping can lead to unexpected wardrobe mishaps and both of these shoes pair seamlessly with Dad’s number one fashion staple, the polo shirt.

Tamer of the Terrible Two’s—The kids have begun to toddle and are keeping Dad on his toes. He’s going to need a shoe that’s comfortable and has great traction as well. The Nike Free 5.0 is designed to conform to the foot, meaning it literally fits like a glove, for maximum comfort. The sole is segmented with BRS 1000 rubber inserts for a superior grip.

J.V. Dad—This Dad spends his free time on the court or the track, helping his kids hone their athletic prowess. Whether it’s basketball or track and field, Dad is there supporting every step of the way. The right athletic shoe will not only make him a better training partner, but will make the extra exercise a bit more enjoyable. Foot Locker’s collection of Under Armour shoes, such as the Spectre, is designed for comfort and flexibility, incorporating the newest technology in running shoes. The Asics 2140 is another tech shoe that provides improved stability as well as a moisture-wicking sock liner for a drier and healthier environment.

Grad Dad—Dad’s got the house to himself. The kids are off to college and Dad can kick back and relax—maybe even catch up on some of those much needed repairs, throw up the hammock or take that fishing trip he’s been talking about since last summer. However he spends it… this is his time to take it easy. The Adidas Slide is a comfortable sandal that comes with fit FOAM cushioning on the footbed that conforms to the foot like a perfectly fitted mold. A favorite from his youth and ironically a favorite of the kids as well, the classic Converse Chuck Taylor would also be a hit with this dad.

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No matter what type of Dad you're buying for, this Father's Day, treat him to something he's going to wear more than once this year- something from Foot Locker. Don't worry if you don't know his sizes, you can always pick him up a gift card and put it in one of those singing cards!

Wishing you and your family a very Happy Father's Day!

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