Win a $10,000 Scholarship with the Name the Comforts Firefly Contest!

The super cute firefly that's located on the packages of Comforts for Baby items like diapers, wipes and formula needs a name! Enter your suggestion to enter to win a $10,000 scholarship for your little firefly!

I asked Alex what he would name this little bugger, and he had no suggestions. Abbie thought he was cute. I still have yet to think up the perfect name, but as soon as I do, I will enter myself!

Comforts store brand baby formula contains all the essential ingredients that must be in infant formula as dictated by the FDA and required by the Infant Formula Act. Comforts for Baby Formula is fortified with iron, and has all the vitamins, minerals and nutrients required for baby's first year. It contains DHA and ARA, which is proven to improve mental and visual development. It's ingredients are rich with nutrients naturally found in mother's milk like choline and lactose, and helps develop your child's immune system.

Comforts Formula is manufactured to exacting FDA standards in the only ISO 9001:2000–certified, infant formula-manufacturing facility in the United States. In English- Comforts Formula cares about your kids! Not even Enfamil or Similac is produced with those high standards! Comforts formula and products are available at Kroger and other Kroger-owned stores. Click HERE for more details, store locations and how to enter for your chance to win a $10,000 scholarship!

It's hard to believe that that loveable little Firefly doesn't have a name, but if you suggest the winning name- YOU WIN! It's that simple! During the Contest Period, you may enter the contest online by visiting www.comfortsforbaby.com. You must include all information requested on the online entry form, including the original name you created for the Comforts firefly, in 25 characters or less. The winning entry and the name of the winner will be announced online after September 21, 2009. One entry per person, contest is open from June 1, 2009 and ends at 11:59:59 p.m. ET on July 31, 2009. One Grand Prize winner based on the following criteria: Most Inventive (40%); Appropriateness to Campaign Theme (30%); Most Compelling (30%). So get your thinking caps on, ask your older children for their suggestions, and enter now!

Visit www.comfortsforbaby.com for more information and contest rules.